Marketing Automation and Operations Manager

Linux Foundation
Full time | Full day

Marketing Automation and Operations Manager

Posted 3 December by Linux Foundation

  • San Francisco

Company Description

The Linux Foundation is the organization of choice for the world’s top developers and companies to build ecosystems that accelerate open technology development and commercial adoption. Together with the worldwide open source community, it is solving the hardest technology problems by creating the largest shared technology investment in history.

Today, the Linux Foundation has over 2,000 corporate members from over 41 countries, including every single one the Fortune 100. The Linux Foundation has proudly created over $54B in shared technology value since inception. We’re growing at a phenomenal rate and we’re looking for top marketer’s to join our growing team.

Job Description

The Linux Foundation is looking for a new addition to the Marketing team. In this role, you will drive the Marketing lead and contact management lifecycle, including the data process from lead creation to Sales team handoff. You will oversee the strategic development and day-to-day execution of marketing automation activities as well as the development and circulation of dashboard reporting. In this position, you will build, manage, optimize, and scale The Linux Foundation’s marketing demand generation engine to drive operational efficiency. Our perfect candidate is a marketing automation guru who can help us build and grow our brand, products, and membership, drive sales-qualified leads through nurture campaigns, and build our marketing database.

Reporting to the Director of Lead Generation, our ideal candidate for the Marketing Automation & Operations Manager position is an enthusiastic marketer with a strong personal drive who implements best practices in every effort that is made. 

The Linux Foundation is a 100% remote organization. The position can be based anywhere in the continental U.S. or Canada.

Key Responsibilities

  • Architect and build automated end-to-end life cycle process and system in HubSpot including lead import and capture, scoring, nurture, data enrichment, routing, hand off, attribution, and conversion.

  • Act as platform administrator, providing day-to-day production support for Hubspot and other integrated platforms

  • Serve as subject matter expert regarding marketing automation and email marketing best practices

  • Implement marketing operations best practices; enrich, manage, and segment the marketing database for greater campaign efficiency, contact outreach, engagement, and effectiveness within target accounts.

  • Drive database segmentation based on demographic data, market segments, target persona and behaviors like past email engagement and website interactions.

  • Improve the operational efficiency and effectiveness of Hubspot to better nurture leads, increase conversion rates and improve the integrity of the data and overall database.

  • Engage as a collaborative, innovative technologist and problem-solver; use data to drive strategy, optimization, efficiency, and scale.

  • Manage end-to-end development, implementation, and execution of lifecycle marketing initiatives.

  • Support various marketing stakeholders by building, testing, deploying, and tracking both single and multi-touch programs within Hubspot.

  • Map and identify opportunities across the customer journey, creating personalized and automated flows at key trigger points for core customer personas.

  • Collaborate closely with sales team to ensure seamless transition between marketing and sales touch points across the funnel.

  • Create and segment various email lists and campaigns.

  • Maintain knowledge of and apply metrics and recommend actionable insights to achieve company targets.

  • Ensure standards are applied to marketing automation processes with a focus on quality output, GDPR compliance, CCPA compliance, and CAN-SPAM act.

  • Collaborate with RevOps to build and manage performance and ROI dashboards for entire Marketing business.

  • Establish and manage campaign and event ROI analysis and reporting for leadership.

Qualifications

  • Bachelor's degree in Business, Marketing, Communications, or a related field preferred.

  • A minimum of 8 years of B2B HubSpot specific marketing automation.

  • HubSpot Certifications: HubSpot Marketing Software, Inbound Marketing, Email Marketing, Content Marketing, Digital Marketing, HubSpot Reporting, Inbound.

  • Proficient in designing, building, managing, and optimizing HubSpot Marketing. 

  • Proficient in SaaS, campaign, marketing, lead generation, and nurture best practices.

  • Top-notch analytical skills, mental curiosity, and translating data to action to drive results.

  • A deep knowledge of email tools, marketing automation strategies, a passion for lead attribution, scoring strategies and execution, and proven success in customer lifecycle marketing strategy and execution.

  • Excellent project management skills.

  • Collaborative team player.  

  • Should know how to use data as fuel to drive results.

  • Fundamental knowledge of HTML/CSS to build email templates and landing pages. 

Additional Information

The Linux Foundation is an all-remote workforce that hires world-class talent. We are as passionate about providing a flexible and supportive work culture as we are about open-source software. Collaboration is in our DNA, and we pride ourselves on being able to work closely together while not being tied to an office. We offer exceptional benefits - e.g., top of the line healthcare/dental/vision plans, unlimited PTO, and 100% 401k match up to the IRS-defined limit per year.

The Linux Foundation is an Equal Opportunity Employer.

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